Back for More: JUMPA x Xplore Sabah Expo 2025
October 2025 · Kota Kinabalu
Xplore Sabah Expo made its debut in 2024 as a first-of-its-kind outdoor and adventure showcase for Sabah, and it landed well enough that the second edition was already in planning as soon as that edition ended. JUMPA was part of the organising consortium from the start, and for 2025 we came back in the same breath, as co-organiser and the official media team across all three days.
The 2025 edition ran across the Deepavali long weekend at SICC, with the expo floor covering sport, adventure, culture, eco and education under one roof – featuring outdoor gear, local products and packages, live competitions, workshops, a Halloween night run, a BJJ competition and a junior futsal tournament. The atmosphere was as lively as ever with over 20,000 visitors walking through the doors at Xplore Sabah.
The scale:
- 2nd edition of Xplore Sabah Expo
- 3 days
- 20,000+ footfall over 3 days
What we did:
- Co-organiser
- Official media team
- Full photo and video event coverage
- Photos and social media reels edited and delivered for quick distribution
Insider’s take: There’s something about seeing and event come to life after months of planning. The roles must be clear and the teamwork strong. It is important that everyone stayed in their own lanes and trust that the team will execute accordingly to avoid any clashes.